Octotable
OctoTable is a restaurant reservation system designed to optimize the management of bookings, tables, and orders, improving service and reducing no-shows.
The platform integrates innovative features such as direct booking from Google, WhatsApp integration for guest confirmation, and email and SMS marketing tools, all without commissions.
I handle OctoTable’s marketing and digital communication management, working on visual design, UX/UI, content strategy, web development, and digital campaigns.
I support the team in brand positioning and continuous optimization of online channels, with particular attention to user experience and visual consistency.
OctoTable is a restaurant reservation system designed to optimize the management of bookings, tables, and orders, improving service and reducing no-shows.
The platform integrates innovative features such as direct booking from Google, WhatsApp integration for guest confirmation, and email and SMS marketing tools, all without commissions.
I handle OctoTable’s marketing and digital communication management, working on visual design, UX/UI, content strategy, web development, and digital campaigns.
I support the team in brand positioning and continuous optimization of online channels, with particular attention to user experience and visual consistency.
Company Website Management and Restyling
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Tools
WordPress, Elementor, Figma
Project Description
I handled the restyling of the OctoTable website, transitioning from an outdated version to a new multilingual interface in cartoon style, fresh and distinctive. The restyling included an in-depth positioning study, a new color palette, and a coherent visual identity, designed to increase the brand's perceived value and effectively position it in the SaaS market for restaurants. The goal was to improve user experience, strengthen recognizability, and support organic growth through engaging and functional design. For this purpose, I used Elementor as a builder in an advanced manner, combined with HTML, CSS, and JavaScript customizations. This approach allowed for a custom design that is highly performing and responsive, capable of ensuring fluidity and consistency across all devices.
Landing Page
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Tools
WordPress, Elementor
Project Description
Cascading leads! Landing pages for partners, offers, events and trade shows, promotions, and many other activities. Pages specifically designed for the target audience with the aim of maximizing advertising spend conversion.
Newsletter
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Tools
Mailchimp, ChatGpt, Claude, Canva, Illustrator
Project Description
Newsletters created to inform, retain, and convert Octotable's partners and clients. I handle the creation of content (textual and visual) and design. Sending and automation are managed through Mailchimp, with customized templates optimized for mobile and deliverability.
I support OctoTable’s newsletter management, with the goal of informing, retaining, and converting restaurant clients and partners. I create engaging content, leveraging advanced tools and email marketing platforms. Campaigns are optimized for mobile and designed to maximize engagement and deliverability.
Here’s some data to provide numerical proof of the great work done over the course of a year.
An example of a newsletter to notify clients of a product update.
Motion Graphic
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Tools
After Effects, Photoshop, Capcut, Figma
Project Description
Creation of promotional videos and motion graphics with high visual impact, designed to increase engagement and strengthen brand positioning. Content has been optimized for multi-channel funnels (social, website, newsletter) with particular attention to storytelling, conversion intent, and visual consistency. I handled every phase: from scripting to storyboard, through editing and distribution, integrating visual strategy and motion design to maximize message memorability.
Unique motion graphic with components developed on Figma and animated on After Effects for promoting the new booking widget.
Unique motion graphic with components developed on Figma and animated on After Effects for promoting Octotable’s Google booking mode.
Unique motion graphic with components developed on Figma and animated on After Effects for promoting Octotable’s Google booking mode.
Social Media Management
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Tools
Canva, Photoshop, Illustrator, Midjourney
Project Description
Management of Octorate's social channels, focusing on LinkedIn and Instagram, to increase brand awareness, strengthen visual identity, and generate qualified leads. I develop and coordinate the editorial plan in line with the company's tone of voice, creating informative, educational, and promotional content. I handle copywriting, visual design, and performance analysis, with an approach oriented toward social selling and organic growth, particularly toward resellers.
One of the many creative posts created on Canva and Illustrator to increase Octotable’s awareness on LinkedIn and Instagram.
One of the many creative posts created on Canva and Illustrator to increase Octotable’s awareness on LinkedIn and Instagram.
SEO, GEO & AIO
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Tools
Semrush
Project Description
I handle SEO and AIO optimization of Octorate's digital content, with the goal of improving organic positioning and maximizing visibility in search engines. I work on keyword analysis, technical optimization, and semantic strategy from a multilingual perspective. I integrate artificial intelligence tools to speed up production, localize content, and enhance editorial effectiveness at scale. Because if you're not on the first page of the SERP... you don't exist!
Here’s some data related to AS and organic traffic with backlinks at a global level.
Here’s some data related to AS and organic traffic with backlinks at a global level.
Data related to organic traffic growth.
Data related to organic traffic growth.
Meta Ads
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Tools
Google Ads, Google Search Console, Google Tag Manager
Project Description
I manage advertising activities and data analysis to support Octorate's growth objectives. I set up and optimize Meta Ads and Google Ads campaigns, focusing on lead generation and B2B retargeting. I track events and conversions through Google Tag Manager, and monitor performance with GA4 and analytics tools, transforming data into useful insights to improve conversions, ROAS, and user experience.
Some examples of Meta creativity pt.1
Some examples of Meta creativity pt.2
Events and Trade Shows
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Management Mode
"Pick up the phone, arm yourself with patience, and answer emails"
Project Description
I handle communication and creative support for industry events and trade shows, leveraging offline marketing as a strategic lever in an increasingly digital context. Well-curated stands, impactful printed materials, and direct interaction become fundamental tools for building relationships, strengthening brand credibility, and generating quality leads.
I design graphics, content, and activations in line with Octorate's visual identity, also coordinating live social coverage and post-event activities.
HIP Madrid 2025, one of the most important international trade shows for the hospitality and restaurant sector.
HIP Madrid 2025, one of the most important international trade shows for the hospitality and restaurant sector.
Corporate Gadgets
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Tools and Management
Good old Office suite and lots of research for the right suppliers
Project Description
I design and create, together with various suppliers, corporate gadgets coordinated with Octotable's visual identity, designed for trade shows, events, and brand awareness campaigns. I work on concept, design, and messaging, taking care of every detail to transform the physical object into a tangible marketing tool. The goal is to increase brand recall, create memorable connections, and amplify communication even outside the digital realm.
T-shirt, coasters, shopping bag, pen, basic postcard, reseller postcard, and themed business cards.
T-shirt, coasters, shopping bag, pen, basic postcard, reseller postcard, and themed business cards.