Skills & Tools
Visual Design, Graphic & Art Direction
Adobe Creative Cloud, Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Canva
Digital Marketing
Mailchimp, Jotform, Intercom, Zapier. Pipedrive, Google Ads, Meta Ads, Google Analytics, Google Tag Manager
Web Development & Web Design
WordPress, Shopify, Elementor, Divi, Duda, HTML5, CSS3, JavaScript
SEO, AIO, GEO & Copywriting
Semrush, Rankmath, Google Search Console
Video Editing
Adobe After Effects, Adobe Premiere, Capcut, Motion Array
Artificial Intelligence & Prompt Engineering
ChatGpt, Claude AI, DeepSeek, Adobe Firefly, Midjourney, Runway
UX/UI Design
Figma, Adobe XD
Office & Event Management
Adobe Acrobat, Microsoft Office (Word, PowerePoint, Excel), Microsoft Todo List, Google Drive, OneDrive, Teams, Slack
Social Media Marketing
Miro, Trello
Education
2023 - 2024
Advanced Master in Graphic & Ux-Ui Design
ABC Formazione
2019 - 2021
Master's Degree in Organization and Marketing for Corporate Communication
Sapienza Università di Roma
2016 - 2019
Bachelor's Degree in Communication Sciences
Università degli studi Roma Tre
Awards
Semrush SEO Advanced
Semrush
Google Analytics
Adobe Certified Professional
Visual Design, Photoshop, Illustrator
Google Digital Marketing
CURRICULUM VITAE
About me
Thanks to a cross-disciplinary education and a multidisciplinary approach, I consider myself a “jack-of-all-trades” in the field, someone who can connect content, data, interfaces, automation, and visual identity with strategic vision.
Outside of work, I could be described as a modern-day Ulysses, pragmatic, curious, constantly traveling between ideas and new horizons to explore. I see the world through Orwell’s eyes, balanced between rationality and romanticism, and I’m always drawn to the unknown. If you asked me what I’m searching for, I would say: “whatever isn’t in front of me right now”, because the true essence of any journey lies in the people and moments you encounter along the way. Life is too short to live passively. I prefer to challenge it, to dream, to act, and to improve myself every day, as a person and as a professional.
LANGUAGES
Italian (native), English (C1), Spanish (B1).
2023 - PRESENT
Marketing Manager, Visual e UX Designer
Octorate Srl/Octotable Srl - Gruppo Buffetti - Dylog S.p.A.
After starting my career as a Junior UX Researcher & Marketing Intern, I quickly took on the role of Marketing Manager for two international SaaS platforms in the hospitality and restaurant sectors. Along this path, I led integrated digital strategies, combining visual design, UX/UI, and artificial intelligence to optimize business performance.
I coordinated the complete redesign of the websites for Octorate and OctoTable, improving information architecture, responsiveness, and visual consistency, resulting in a 40% increase in organic traffic and a 25% increase in lead generation. The multilingual SEO and AIO campaigns I developed enhanced visibility in over 10 languages, placing the platforms among the top search results for strategic keywords.
In parallel, I conducted in-depth UX research, usability tests, and user journey analysis, optimizing onboarding and the overall user experience. I managed advertising campaigns on Google and Meta, achieving a 35% increase in platform adoption and a 20% growth in international clientele.
The integration of automation and AI tools such as ChatGPT, Claude, and Zapier enabled the automation of over 60% of internal processes, improving operational efficiency and ensuring GDPR compliance. I also developed multilingual editorial content with an SEO focus, strengthening the companies’ online presence.
My ability to blend creativity with strategic analysis, combined with a strong focus on technological innovation, allows me to tackle complex challenges and contribute significantly to the growth and success of the organizations I collaborate with.
2021 - 2023
Marketing, Graphic & Communication Assistant
Ambire Società Benefit
Assistant in the Marketing and Communication department of a small company operating in the Human Resources sector.
Responsible for all graphic materials such as presentations, company profiles, brochures, business cards, flyers, social media posts, and banners.
Managed relationships with partners and suppliers, social media channels, editorial planning, and digital project coordination. Handled and developed ISO certification for gender equality and corporate certifications for the transition to a Benefit Corporation, as well as achieving the goals of the UN 2030 Agenda.
ONGOING
My Tiny Home – Full Website Design and Multilingual SEO (Mar – Apr 2025)
• Redesigned the company’s website with a focus on improved visual, UX and SEO structure, enhancing visibility, booking experience, and visual identity.
Villa Nayara – Website Design, SEO and Branding (Apr – May 2025)
• Designed the company’s website with a focus on improved UX and SEO structure, enhancing visibility, booking experience, and multilingual search performance.
Kiki's Nail House – Full Website Design, SEO and Branding (Feb 2025)
• Developed an SEO-optimized site with a structured service menu for local search visibility.
• Created logo, business cards, marketing materials, and branded bags.
SOS Traslochi – Full Website Redesign, SEO and Automated Quote System (Jan 2025)
• Developed a modern site with an automated quote system, enhancing branding, SEO, and lead generation.
• Created logo, business cards, marketing materials, and branded t-shirts.
Angelica Hair – Website Design, SEO and AI Visual Assets (Apr – Jun 2025)
• Developed an SEO-optimized website with a structured service menu and clear branding.
• Created logo, marketing materials, and branded items.
• Used Midjourney to generate high-quality AI-driven imagery for the site and social channels.
My Tiny Concierge – Full Website Design and Multilingual SEO (Mar – May 2025)
• Redesigned the company’s website focusing on UX, SEO, and multilingual structure to enhance online visibility and user experience.
• Improved branding consistency and booking flows across devices.
Skills & Tools
Visual Design, Graphic & Art Direction
Adove Creative Cloud, Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Canva
Digital Marketing
Mailchimp, Jotform, Intercom, Zapier. Pipedrive, Google Ads, Meta Ads, Google Analytics, Google Tag Manager
Web Development & Web Design
WordPress, Shopify, Elementor, Divi, Duda, HTML5, CSS3, JavaScript
SEO, AIO, GEO & Copywriting
Semrush, Rankmath, Google Search Console
Video Editing
Adobe After Effects, Adobe Premiere, Capcut, Motion Array
Artificial Intelligence & Prompt Engineering
ChatGpt, Claude AI, DeepSeek, Adobe Firefly, Midjourney, Runway
UX/UI Design
Figma, Adobe XD
Office & Event Management
Adobe Acrobat, Microsoft Office (Word, PowerePoint, Excel), Microsoft Todo List, Google Drive, OneDrive, Teams, Slack
Social Media Marketing
Miro, Trello
CURRICULUM VITAE
About me
Thanks to a cross-disciplinary education and a multidisciplinary approach, I consider myself a “jack-of-all-trades” in the field, someone who can connect content, data, interfaces, automation, and visual identity with strategic vision.
Outside of work, I could be described as a modern-day Ulysses, pragmatic, curious, constantly traveling between ideas and new horizons to explore. I see the world through Orwell’s eyes, balanced between rationality and romanticism, and I’m always drawn to the unknown. If you asked me what I’m searching for, I would say: “whatever isn’t in front of me right now”, because the true essence of any journey lies in the people and moments you encounter along the way.
Life is too short to live passively. I prefer to challenge it, to dream, to act, and to improve myself every day, as a person and as a professional.
LANGUAGES
Italian (native), English (C1), Spanish (B1).
2023 - PRESENT
Marketing Manager, Visual e UX Designer
Octorate Srl/Octotable Srl - Gruppo Buffetti - Dylog S.p.A.
After starting my career as a Junior UX Researcher & Marketing Intern, I quickly took on the role of Marketing Manager for two international SaaS platforms in the hospitality and restaurant sectors. Along this path, I led integrated digital strategies, combining visual design, UX/UI, and artificial intelligence to optimize business performance.
I coordinated the complete redesign of the websites for Octorate and OctoTable, improving information architecture, responsiveness, and visual consistency, resulting in a 40% increase in organic traffic and a 25% increase in lead generation. The multilingual SEO and AIO campaigns I developed enhanced visibility in over 10 languages, placing the platforms among the top search results for strategic keywords.
In parallel, I conducted in-depth UX research, usability tests, and user journey analysis, optimizing onboarding and the overall user experience. I managed advertising campaigns on Google and Meta, achieving a 35% increase in platform adoption and a 20% growth in international clientele.
The integration of automation and AI tools such as ChatGPT, Claude, and Zapier enabled the automation of over 60% of internal processes, improving operational efficiency and ensuring GDPR compliance. I also developed multilingual editorial content with an SEO focus, strengthening the companies’ online presence.
My ability to blend creativity with strategic analysis, combined with a strong focus on technological innovation, allows me to tackle complex challenges and contribute significantly to the growth and success of the organizations I collaborate with.
2021 - 2023
Marketing, Graphic & Communication Assistant
Ambire Società Benefit
Assistant in the Marketing and Communication department of a small company operating in the Human Resources sector.
Responsible for all graphic materials such as presentations, company profiles, brochures, business cards, flyers, social media posts, and banners.
Managed relationships with partners and suppliers, social media channels, editorial planning, and digital project coordination. Handled and developed ISO certification for gender equality and corporate certifications for the transition to a Benefit Corporation, as well as achieving the goals of the UN 2030 Agenda.
ONGOING
My Tiny Home – Full Website Design and Multilingual SEO (Mar – Apr 2025)
• Redesigned the company’s website with a focus on improved visual, UX and SEO structure, enhancing visibility, booking experience, and visual identity.
Villa Nayara – Website Design, SEO and Branding (Apr – May 2025)
• Designed the company’s website with a focus on improved UX and SEO structure, enhancing visibility, booking experience, and multilingual search performance.
Kiki's Nail House – Full Website Design, SEO and Branding (Feb 2025)
• Developed an SEO-optimized site with a structured service menu for local search visibility.
• Created logo, business cards, marketing materials, and branded bags.
SOS Traslochi – Full Website Redesign, SEO and Automated Quote System (Jan 2025)
• Developed a modern site with an automated quote system, enhancing branding, SEO, and lead generation.
• Created logo, business cards, marketing materials, and branded t-shirts.
Angelica Hair – Website Design, SEO and AI Visual Assets (Apr – Jun 2025)
• Developed an SEO-optimized website with a structured service menu and clear branding.
• Created logo, marketing materials, and branded items.
• Used Midjourney to generate high-quality AI-driven imagery for the site and social channels.
My Tiny Concierge – Full Website Design and Multilingual SEO (Mar – May 2025)
• Redesigned the company’s website focusing on UX, SEO, and multilingual structure to enhance online visibility and user experience.
• Improved branding consistency and booking flows across devices.
Education
2023 - 2024
Advanced Master in Graphic & Ux-Ui Design
ABC Formazione
2019 - 2021
Master's Degree in Organization and Marketing for Corporate Communication
Sapienza Università di Roma
2016 - 2019
Bachelor's Degree in Communication Sciences
Università degli studi Roma Tre
Awards
Semrush SEO Advanced
Semrush
Google Analytics
Adobe Certified Professional
Visual Design, Photoshop, Illustrator