Kiki's Nail House
Kiki’s Nail House is a beauty salon founded in 2019 by Cristina, a nail technician with over ten years of experience in the industry.
Located in Rome, the salon offers specialized services in gel nail reconstruction, manicures, and pedicures, combining technique and creativity to enhance the natural beauty of nails.
The salon is named after Kiki, Cristina’s beloved dog and a symbol of inspiration and determination.
The welcoming and carefully designed environment reflects the brand’s philosophy: to offer not just aesthetic treatments, but also moments of well-being and self-care.
Kiki’s Nail House is a beauty salon founded in 2019 by Cristina, a nail technician with over ten years of experience in the industry.
Located in Rome, the salon offers specialized services in gel nail reconstruction, manicures, and pedicures, combining technique and creativity to enhance the natural beauty of nails.
The salon is named after Kiki, Cristina’s beloved dog and a symbol of inspiration and determination.
The welcoming and carefully designed environment reflects the brand’s philosophy: to offer not just aesthetic treatments, but also moments of well-being and self-care.
Website Design and Development
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Tools
WordPress, Elementor
Project Description
I handled the entire website setup, from domain registration and hosting to WordPress installation and theme selection. The site was built with a clear structure, SEO-friendly content, and high-quality visuals to reflect Kiki’s brand identity and make online booking easy and intuitive.
With an impressive 4.9/5 rating on Treatwell and over 600 positive reviews, Kiki deserved an outstanding online presence. My goal was to turn her website into a booking engine to expand her reach across Rome and increase appointments. And that’s exactly what I did!
SEO, GEO & AIO
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Tools
Semrush, Google Search Console
Project Description
For Kiki’s Nail House, I developed a targeted SEO strategy focused on high-intent keywords related to nail care and beauty services, with a strong emphasis on local visibility in Rome. In addition to on-page optimization, I created strategic FAQ content designed not only to answer users' common questions, but also to serve AI-driven search engines and Large Language Models (LLMs), providing them with structured, high-quality information.
Blog
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Tools
Semrush, Claude-AI, ChatGpt
Project Description
To support long-term SEO growth, I curated and wrote targeted blog articles using a combination of SEMrush data, ChatGPT, and Claude AI. Each post was designed to align with high-potential keywords, answer user intent, and provide valuable content optimized for both search engines and AI-powered platforms. This content strategy helped strengthen Kiki’s Nail House’s topical authority and further boost its online visibility.To showcase the content work done, below are a few screenshots from the blog articles I wrote. Each article includes naturally integrated internal backlinks to key service pages, helping to distribute link equity, improve crawlability, and strengthen the site’s overall SEO structure.
Business Card
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Tools
Photoshop, Illustrator, Canva, Indesign
Project Description
I designed and produced Kiki’s professional business cards, combining clean aesthetics with practical functionality. Each card includes a dynamic QR, allowing clients to instantly access the booking page or latest offers with a quick scan.
This is the front and back mockup of the business card I designed.
