Octorate S.r.l.
Octorate is a company of the Buffetti and Dylog S.p.a. group, specialized in cloud solutions for hotels and non-hotel accommodations.
An official partner of Agoda, Vrbo, Booking.com, and Airbnb, it offers an All-In-One platform for complete hospitality management.
I handle marketing management, visual design, event organization, presentations, partner relations, social media, web, and much more.
I also support the team in digital communication and optimizing both online and offline presence, with a focus on user experience, usability, visibility, and brand consistency.
Octorate is a company of the Buffetti and Dylog S.p.a. group, specialized in cloud solutions for hotels and non-hotel accommodations.
An official partner of Agoda, Vrbo, Booking.com, and Airbnb, it offers an All-In-One platform for complete hospitality management.
I handle marketing management, visual design, event organization, presentations, partner relations, social media, web, and much more.
I also support the team in digital communication and optimizing both online and offline presence, with a focus on user experience, usability, visibility, and brand consistency.
Corporate Website Management and Redesign
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Tools
WordPress, Divi, Figma
Project Description
Complete redesign of the corporate website, transitioning from an outdated version to a new dark, modern interface aligned with the visual language of SaaS platforms. The site was optimized for multi-device accessibility, SEO, and AI-readiness, with localized content in 10 languages. I also designed the imagery and wireframes in Figma; the entire development was carried out in WordPress using advanced Divi Builder features, with some customization in HTML, CSS, and JavaScript.
One of the many mockups created to highlight the key features of Octorate.
Each visual was designed in Figma with the goal of increasing the platform’s perceived value, improving product clarity, and strengthening its market positioning.
One of the many mockups created to highlight the key features of Octorate.
Each visual was designed in Figma with the goal of increasing the platform’s perceived value, improving product clarity, and strengthening its market positioning.
Landing Page
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Tools
WordPress, Divi
Project Description
Cascading Leads! Landing pages for partners, offers, events and trade shows, promotions, and many other campaigns. Each page is carefully designed for its specific target audience, with the goal of maximizing advertising spend conversion.Newsletter
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Tools
Mailchimp, ChatGpt, Claude, Canva, Illustrator
Project Description
Newsletters created to inform, engage, and convert Octorate’s partners and clients. I’m responsible for content creation (both copy and visuals) and design. Sending and automation are managed through Mailchimp, using custom templates optimized for mobile and deliverability.
Here’s an example of graphic design and copy, specifically crafted to catch the reader’s eye and effectively convey the newsletter’s message.
An example of a newsletter used to inform customers about a new product update.
An example of a newsletter used to inform customers about a new product update.
Here are some key figures to provide numerical proof of the great work accomplished over the course of a year.
Here are some key figures to provide numerical proof of the great work accomplished over the course of a year.
Video Editing & Motion Graphic
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Tools
After Effects, Photoshop, Capcut, Firefly, Motion Array
Project description
Creation of high-impact promotional videos and motion graphics, designed to boost engagement and strengthen brand positioning.
The content was optimized for multi-channel funnels (social media, website, newsletter), with a strong focus on storytelling, conversion intent, and visual consistency. I managed every stage of the process, from scripting and storyboarding to editing and distribution, integrating visual strategy and motion design to maximize message memorability.
Promotional video for Octorate’s mobile application, created using Motion Array and After Effects.
3D light-mode and multilingual video projection of Octorate’s channel manager, which I redesigned at an atomic level in Figma, then animated step by step in After Effects.
3D light-mode and multilingual video projection of Octorate’s channel manager, which I redesigned at an atomic level in Figma, then animated step by step in After Effects.
Presentation created for the launch and promotion of Octosite.
Social Media Management
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Tools
Canva, Photoshop, Illustrator, Midjourney
Project description
Management of Octorate’s social media channels, with a focus on LinkedIn and Instagram, aimed at increasing brand awareness, strengthening visual identity, and generating qualified leads. I develop and coordinate the editorial plan in line with the company’s tone of voice, creating informative, educational, and promotional content. I handle copywriting, visual design, and performance analysis, with a strategic approach focused on social selling and organic growth.
To promote a trade show in Paris, I had fun using Photoshop and Illustrator to turn one of our booths into a scaled cartoon-style mockup, which I then adapted in Canva to match the visual style of our templates.
To promote a trade show in Paris, I had fun using Photoshop and Illustrator to turn one of our booths into a scaled cartoon-style mockup, which I then adapted in Canva to match the visual style of our templates.
SEO, GEO & AIO
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Tools
Semrush
Project description
I handle SEO and AIO optimization of Octorate’s digital content, with the goal of improving organic ranking and maximizing search engine visibility. My work includes keyword analysis, technical optimization, and semantic strategy with a multilingual approach. I integrate AI tools to accelerate production, localize content, and enhance editorial effectiveness at scale. Because if you’re not on the first page of the SERP... you don’t exist!
Here are some data related to Authority Score and organic traffic, including global backlink metrics.
Here are some data related to Authority Score and organic traffic, including global backlink metrics.
Organic traffic data achieved without spending a single euro.
Organic traffic data achieved without spending a single euro.
Ads & Analytics
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Tools
Google Ads, Google Search Console, Google Tag Manager
Project description
I manage advertising and data analysis activities to support Octorate’s growth objectives. I set up and optimize Meta Ads and Google Ads campaigns, with a focus on B2B lead generation and retargeting. I track events and conversions using Google Tag Manager, and monitor performance with GA4 and analytics tools, turning data into actionable insights to improve conversions, ROAS, and user experience.
Some performance data from Search Console related to website results.
Some performance data from Search Console related to website results.
Some stats on campaign performance.
Some stats on campaign performance.
Events and Trade Shows
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Management Style
"Pick up the phone, be patient, and reply to emails."
Project description
I manage communication and creative support for industry events and trade shows, leveraging offline marketing as a strategic tool in an increasingly digital landscape. Well-designed booths, impactful printed materials, and direct interaction become key tools for building relationships, strengthening brand credibility, and generating high-quality leads. I design graphics, content, and brand activations aligned with Octorate’s visual identity, also coordinating live social coverage and post-event activities. Specifically, I designed and oversaw the production of our latest trade show booth, inspired by the dark aesthetic of our website: an elegant, immersive structure enriched with a carbon fiber texture to evoke solidity, innovation, and visual consistency across all brand touchpoints.
FITUR 2025, the world’s leading trade show for the hospitality industry.
FITUR 2025, the world’s leading trade show for the hospitality industry.
TTG 2024, the largest hospitality trade show in Italy.
TTG 2024, the largest hospitality trade show in Italy.
Corporate Gadgets
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Tools and management
The good old Office suite and lots of research to find the right suppliers.
Project Description
I design and produce branded corporate gadgets in collaboration with various suppliers, ensuring full alignment with Octorate’s visual identity.
These items are created for trade shows, events, and brand awareness campaigns. I handle concept development, design, and messaging, paying attention to every detail to turn physical objects into powerful, tangible marketing tools.
The goal is to increase brand recall, create memorable connections, and amplify communication beyond the digital space.
Tote bag, shopper, business cards, pen, luggage scale, t-shirt, and mint seeds… there’s something for everyone!
Tote bag, shopper, business cards, pen, luggage scale, t-shirt, and mint seeds… there’s something for everyone!