OK Home
OK Home is the first offline-capable self check-in ecosystem, designed to automate guest access for vacation rentals and hotels while streamlining bureaucracy and energy management.
The platform stands out for its patented technology that guarantees access even without an internet connection. It integrates with major PMSs to automate legal reporting (Alloggiati Web, ISTAT) and optimize energy consumption remotely.
As the Marketing Coordinator and Lead Designer, I spearheaded the complete website redesign and the creation of corporate presentation decks. My work bridges visual design, UX/UI, and strategic communication.
I drive the brand’s positioning by aligning the visual identity across all digital touchpoints, translating complex technical features into clear market benefits, and supporting the sales team with high-converting assets.
OK Home is the first offline-capable self check-in ecosystem, designed to automate guest access for vacation rentals and hotels while streamlining bureaucracy and energy management.
The platform stands out for its patented technology that guarantees access even without an internet connection. It integrates with major PMSs to automate legal reporting (Alloggiati Web, ISTAT) and optimize energy consumption remotely.
As the Marketing Coordinator and Lead Designer, I spearheaded the complete website redesign and the creation of corporate presentation decks. My work bridges visual design, UX/UI, and strategic communication.
I drive the brand’s positioning by aligning the visual identity across all digital touchpoints, translating complex technical features into clear market benefits, and supporting the sales team with high-converting assets.
Company Website Management and Restyling
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Tools
WordPress, Elementor
Project Description
I led the complete overhaul of the OK Home web presence, evolving the brand from a hardware-centric focus to a polished B2B SaaS identity. The project involved redesigning the corporate website and sales presentations to align with a new strategic positioning: highlighting the unique value of the patented offline technology and bureaucracy automation.
The goal was to simplify the communication of complex IoT features, making them accessible to property managers and hoteliers. To achieve this, I developed a high-performance, responsive site using advanced Elementor techniques combined with custom HTML, CSS, and JavaScript. This approach ensured a cohesive user experience across all touchpoints, supporting the sales team with high-converting digital assets and a strengthened brand authority.
Video Editing
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Tools
After Effects, Photoshop, Illustrator
Project Description
I produced and edited a comprehensive 60-second explainer video designed to clearly illustrate the service's key functionalities and value proposition.
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SEO, GEO & AIO
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Tools
Semrush
Project Description
I handle SEO and AIO optimization of Octorate's digital content, with the goal of improving organic positioning and maximizing visibility in search engines. I work on keyword analysis, technical optimization, and semantic strategy from a multilingual perspective. I integrate artificial intelligence tools to speed up production, localize content, and enhance editorial effectiveness at scale. Because if you're not on the first page of the SERP... you don't exist!
Here’s some data related to organic keyword positions
Here’s some data related to AS and organic traffic with backlinks at a global level.