Results

What I do can be measured.

Since 2024 I’ve been Marketing Manager at a hospitality SaaS company. Here are the results achieved, in percentages and without confidential data.

01 Numbers

Growth, in percentages.

Email
+37%
Newsletter subscribers
from February 2024 to today
Advertising
×3
Clicks from paid campaigns
last 12 months versus the year before I joined
Advertising
−50%
Cost per click
more than halved over the same period
SEO
+18%
Organic traffic
in the first year, versus the previous 12 months
SEO
+29%
Ranking keywords
on Google Italy, in the first year
SEO
+40%
Keywords in the top 3 positions
on Google Italy, in the first year
Website
+32%
Website sessions
in the first year, versus the previous 12 months
Reviews
4.8/5
Average customer rating
over 1,200 reviews on Trustpilot, Google and HotelTechReport
Reviews
97%
Reviewers who recommend the product
on HotelTechReport

02 Visual identity

A visual identity rebuilt from the ground up.

A full restyling, rolled out across every brand touchpoint.

Trade show stands
Website
Social posts
Newsletters
Company profile
Speech decks
Brochures
Merchandise
Postcards
Business cards

03 Partnerships

Partnerships maintained with the major booking platforms.

The company kept its partnership levels with the leading booking platforms.

AirbnbPreferred+ Software Partner
Booking.comPremier Connectivity Partner
ExpediaPreferred Connectivity Partner
AgodaConnectivity Partner

How to read the numbers. Unless stated otherwise, percentages compare the last 12 months with the 12 months before I joined the company. Absolute figures are confidential and stay off this page. Data updated in October 2026.

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