17 interconnected skills, in other words the way I really take a project from brief to live website. Explore the map, search for a tool or open a node to see what I do with it.
I took octorate.com to the first page for its main keywords. I use the same method on every site I launch.
The images, banners and brand kits in this portfolio are made by me, not pulled from a stock library.
Reels for social media and spots for ads. I shoot, edit and animate without handing the work to an outside editor.
I prototype in Figma before writing a single line of code. The site you see live is the one I had already validated on screen.
13 websites launched and no template left on default. Every section is built for the project.
When Elementor isn’t enough, I write the code by hand. That’s how the header of this site was built.
Every site I build is tracked from day one. If I don’t measure it, I don’t know if it works.
I run campaigns on the same pages I design, so there are no surprises between the ad and the click.
Manual steps that repeat every week get automated once, and then I stop thinking about them.
I use AI to work faster, not to think for me. I built this site with Claude Code.
Newsletters, support chat and forms. I care about the touchpoint with people landing on the site as much as the site itself.
First I understand who I’m talking to, then I choose the words. Every piece of copy has to get the reader to do something.
Before any design or ad there’s always one question. Who am I doing this for, and who am I positioning against.
My job at Octorate and several freelance projects in parallel, without missing deadlines.
Organizing, documenting, not losing anything along the way. It’s the least visible part of the job and I care about it as much as the rest.
Content pillars, calendar and editing for retention. From the editorial plan to the published post, always the same person.
From choosing the trade show to the day of the event. I design the booth, oversee the production of branded merchandise and coordinate suppliers and set-up until the doors open.